KPN – Een beter werkend Nederland
Thanks to KPN’s expanding digital network, The Netherlands is working greener, smarter, and—most importantly—safer. And in this digital era that matters more than ever. To highlight its importance, we developed a campaign for KPN Business: A better working Netherlands.
A commitment to laying the foundation on which the country can build with smart ICT and telecom solutions. For businesses of all sizes, government institutions, and entrepreneurs: KPN is your partner in progress.
Directed by: Tom Sibma
KPN Thuiskantoor
Remote work is here to stay: for 70% of employees, it’s the most important secondary employment benefit. Yet, it remains a source of concern in boardrooms – glitchy meetings, inefficient workflows, and insecure connections. That’s why we created a campaign that said it’s
‘Time for Business Internet’. A campaign that positions KPN’s proposition as the modern answer to these concerns, helping employers stay ahead of the curve. A bold concept that cleverly taps into familiar remote work frustrations with buffering ads and glitching radio spots.
Rabo ClubSupport
Rabobank is a bank with 2.3 million members. Every year, through Rabo ClubSupport, they come together to decide where part of the bank’s profits should go. Yet, many people are unaware of this, even though clubs and associations could really use the support. That’s why our campaign inspires members to vote by showing the real impact of their choice. Whether it’s new equipment for a gymnastics club, instruments for a drum band, or a bigger practice space for a line dancing group, every vote helps strengthen a favorite club. Big and small clubs took part, making this the most successful Rabo ClubSupport edition ever. Directed by Noël Loozen.
KPN Extra Veilig Internet
Cybercrime is becoming an increasingly significant problem for small and medium-sized businesses. By simply activating the ‘Extra Secure Internet’ switch in the MyKPN Business App, your company is already better protected. Directed by Mattias Schut @Holy Fools.
Wehkamp X Leonie
For Wehkamp we’ve created a repositioning campaign called “The Wow of Now / Het mooie van nu,” featuring TV host Leonie ter Braak. With 70 years of forward-thinking, Wehkamp ensures it stays on-trend. In this campaign, you can shop for fashion and stylish home items by scanning QR codes on your screen, all from the comfort of your couch. Even our (digital) out-of-home ads are shoppable. Directed by David Eilander @ Holy Fools.
Nationale-Nederlanden
Excessive stress leads to increasing sick leave. Together with Nationale-Nederlanden, we have created this campaign to raise awareness about this important issue, offering tips for everyone and a Absence Insurance with a prevention package for employers. Minder stress, minder verzuim (Less stress, less sick leave). Directed by Emma Branderhorst @ Pink Rabbit.
Messages From Mars
Mars temporarily removed its logo from their chocolate bars. Customers had the option to purchase a black bar that came with a sticker set featuring the Mars typography, including punctuation marks. This allowed customers to personalize the bar and gift it to friends, colleagues, and family.
Gold Design Lion Cannes
Gold Epica Awards – Package Design
Silver at the ADCN – Packaging
Bronze Eurobest – Package design
Dutch Design Award – Best Packaging
NN North Sea Jazz Festival
As the main sponsor of the NN North Sea Jazz Festival, Nationale Nederlanden supports new and talented artists each year. This year, they are endorsing Latanya Alberto, a talented singer and spoken word artist. In a short documentary film, Latanya’s closest supporters, including her mother, sisters, and manager, share her inspiring journey to the festival stage from the beginning of her career. As part of the campaign, Latanya has written a spoken word story and a song titled ‘Landing Soft‘, both emphasizing the importance of support.
Directed by Ashley Röttjers @Bandit
The short documentary
Spoken word poem
Volkswagen – Create your dream ID. Buzz with AI
Volkswagen’s campaign, AI. Buzz, invites fans to reimagine the all-electric ID. Buzz in any way they can dream up. From helicopters to campers or even snowplows—followers on Instagram get a blank canvas to design their ultimate ID. Buzz. The most creative ideas will be brought to life through AI-generated renders. With this campaign, Volkswagen pioneered the use of AI in creative engagement, proving that the ID. Buzz is as versatile as its legendary predecessors. The campaign stood out as a Webby Honoree and was nominated for the MET AMS Awards and the ADCN Awards.
VVN / Veilig Uit en Thuis
In partnership with Veilig Verkeer Nederland (VVN) and Toyota, we introduced the “Veilig Uit & Thuis” initiative. This all-encompassing campaign aimed to raise awareness about the importance of safe transportation to and from sports clubs. Parents were provided with practical tips, while young sports teams had the exciting opportunity to design their very own custom safe team vehicle online, with the chance to win it for their club. Even the Dutch youth news channel, “het Jeugdjournaal,” recognized and covered this vital campaign, making it relevant to individuals of all ages. Illustrations by Marlies van der Wel.
Koopmans – Open House Day
Not long ago, selling a house was challenging, with some homes lingering on the market for months or even years. To assist struggling homeowners, we located them on Funda.nl and provided some help by leaving Koopmans apple pie mixes on their front doors with good luck wishes the day before the national NVM Open House Day. The enticing aroma of freshly baked apple pie has a proven track record of improving a home’s appeal to potential buyers.
